Unilever Takes on P&G with the launch of new products under the Lux brand

Lux Shake me up

The beauty products market  is becoming a very competitive one in Kenya.

Just recently, P & G relaunched their Camay soap with much funfair in Nairobi. The soap was first introduced in the US in 1926 and in the UK in 1958 and despite being a huge success, it disappeared from the market.

Lux is a global brand developed by Unilever.The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. In 1925, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements.As of 2005, Lux revenue is estimated at €1 billion, with market shares spread out to more than 100 countries across the globe.

Last Saturday saw the launch of a wide range of products under the Lux brand at the Vila Rosa Kempinski hotel in Nairobi. The designer studded event brought together all of Kenya’s best designers, TV personalities, Lifestyle Magazine and the media for an evening that was strictly a women’s affair.

From the Limo ride to red carpet layout, the Unilever group carefully thought through the most ideal way to launch a product for the ladies. The unveiling of the 5 fragrances was themed around various Designer collections by Wambui Kibue that captured the essence of each fragrance as the models strutted the runway.

The evening was all about Igniting the spark as the evening’s hashtag #IgniteTheSparkKe became a trending topic.

The new Lux range has been developed by Firmenich– A Swiss company in the perfume and flavor business. Here is the collection as launced by the beautiful models.  

Lux - Shake Me  Up fragrance
Lux – Shake Me Up fragrance
Lux - Wake Me  Up fragrance
Lux – Wake Me Up fragrance
Lux - Soft Touch fragrance
Lux – Soft Touch fragrance
Lux - Velvet Touch fragrance
Lux – Velvet Touch fragrance

The roomful of women and a few men were entertained by the Ladies men Gentlemen of Sauti Sol. At some point in the evening, they got to confirm some details from the group’s video ‘Nishike’.

The hashtag #SomeoneTellCamay was started the same evening making it clear that this is a competition for the Kenyan women market that Unilever is determined to win.

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