OLX encourages exclusive breastfeeding through partnership with Kenyatta Hospital

Senior Nutritionist Reproductive Health - KNH, Virginia Wanjiku is joined by women in Labour Ward to receive donations from OLX Communications Manager Pauline Masese (second left). OLX donated merchandise worth KES 500,000 including 10,000 breastmilk storage bottles in support of Women in Labour Ward and for Exclusive Breastfeeding.
Senior Nutritionist Reproductive Health – KNH, Virginia Wanjiku is joined by women in Labour Ward to receive donations from OLX Communications Manager Pauline Masese (second left).

In the month of August this year, we wrote various articles as part of the World Breastfeeding week which is marked every year in the first week of August world wide. Through these articles, it was very evident that although Kenya is making strides towards improving the percentage of women breastfeeding exclusively in the first 6 months, there are lots of challenges that women from all walks of life juggling a career/business with parenting  have to deal with. This is according to the findings from the study that was also released within that time by Philips.

As we also revealed in another article, there are only about 15 companies in Kenya that support a friendly environment to nursing mothers in a bid to encourage breastfeeding beyond the 3/4 month maternity leave.

It is therefore always great to hear of companies that are supporting, in any way that they can, efforts to encourage women to exclusively breastfeed their children by providing the  equipment that is required for this.

Yesterday 17th December, OLX, a leading online classifieds company, donated various merchandise that will support efforts towards better reproductive health and promote exclusive breastfeeding at the Kenyatta Hospital labor ward.This is following intense talks and visit to the hospital by the OLX staff to understand the various challenges that this department faced. The KES 500,000 donation was for the items such as breast milk storage bottles, tea urns, a refrigerator among other items.

Speaking during the donation event at KNH, OLX PR & Communications Manager Pauline Masese confirmed that every new mother discharged from the hospital would be given at least three tumblers for storage of their expressed milk and would come in very handy for the women even as they return to work.

Present at this  event was the  KNH, Assistant Director of Reproductive Health, Dr. Innocent Maranga who emphasized on the importance of breastfeeding to a new born whilst discouraging mothers from giving their children cow milk. He also spoke on the need to support exclusive breastfeeding.

This is laudable move by OLX and we hope that there will be more continued efforts to support women overcome the challenges of exclusive breastfeeding not just from them but also from other companies.

 

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